We've got a drinking problem.

"We" is all of us. This is our global story.

The problem is that 95% of Americans have access to clean water, and 75% of us aren’t drinking it–to our detriment.

Water Counts™ by Vivid Academy is creating and curating lifestyle products with a mission to celebrate H2Ohhh!™ and inspire you to drink, live, and give clean water.

According to the World Bank, 2 billion people around the globe do not have access to clean water.

Proceeds from Water Counts™ products will fund clean water projects in the United States and Africa. We know that water counts for health, education, and economies. Let’s drink to wellthy together!

Vivid Academy is a 501(c)3 entrepreneurial support organization (ESO) and social learning platform. We exist to make vision vivid to empower individuals and communities, inspire collaborative action, and create sustainable wealth.

  • We care about people, the engine of innovation.
  • We invest in people and their ideas.
  • We have a bias toward action, patience for growth, and impatience for impact.
  • We are joining forces with social entrepreneurs and funders to propel real change.

Water Counts™ is a social enterprise by Vivid Academy designed to solve our drinking problem.

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